, from florida to california. >> this year seeing people line up, i am astonished, never seen that in my years in retail. >> reporter: history making in part, because some major retailers like walmart, toys r us, target and sears kickoff their doorbuster deals before thanksgiving leftovers get a chance to cool down. >> retailers are opening doors earlier, they want to get that customer in, take away market share from retailers like amazon. >> reporter: online retailers are planning their own black friday deals, hoping americans prefer to point and click to a bargain. some companies do a little of both. >> they're hoping if you walk into the store to pick up another item you bought online, you go in and pick up a couple more items. >> reporter: in all, 147 million americans will take advantage of black friday weekend sales. 4% more than last year. while some say the focus on christmas shopping takes away from thanksgiving's true meaning, these hardcore shoppers say there's no better way to celebrate. >> we do it as a family, it is kind of like oh, we're not going to spend thanksgiving awa